Here at Mint, we’ve devised the Do’s and Don’ts of Social Media Marketing that will help you to implement social media.
DO involve your audience
Social media is all about community building, it provides businesses with a space to build a relationship with their audience through sharing and showcasing their core values. Unlike traditional, one-way forms of marketing, social media provides an open and transparent two-way flow of communication Building strong customer relationships will lead to loyal customers and an increase in brand advocacy. Implementing interactive content is the key driver behind building customer relationships. It also has the added benefit of acting as a data collection channel allowing businesses to learn, understand and analyse their audience.
How can a company implement interactive social media? This can be done though surveys using the highlights feature, competitions whereby users must repost the host social media posts to enter and even asking questions at the end of captions to promote a discussion in the comments section.
DO create a strategy
Gather your research findings and create a strategy suitable for the theme and goals of your company. Having a thought-out strategy in place will ensure your social media presence has a purpose with a look and feel that matches your company. Strategising your approach to social media will optimise the effectiveness of your digital presence and ensure consistency across multiple channels.
In creating a strategy, it is also important to do your research to find out where your audience really is, whether it be on Instagram, Facebook and/or Twitter. Here at Mint Marketing our primary social media platforms include Instagram, Facebook and LinkedIn as this is the most fitting way to communicate to our target audiences. We opted out of a YouTube presence our business content doesn’t suit nor are our audience using YouTube.
DON’T overshare the same message
Social Media marketing initiatives that recycle the same message often result in a widespread distaste amongst audiences. Followers don’t want to see the same message over and over again, so keep it interesting by showcasing different aspects of your company, or if needed, simply tap into those creative juices to re-design and/or re-word previous social media posts.
DON’T focus on follower count
Here at Mint, we believe in quality over quantity, meaning user engagement is far more important than the number of followers. In a society focused on follower count as a source of social acceptance and validity, this concept is merely unfitting for organisations whose brand and messaging only applies to a handful of the overall consumer market. Shifting focus off the follower count, devising a strategy that implements interactive content is more likely pave the path to consumer purchase or whatever the desired marketing outcomes.
DON’T share without conducting sufficient research
There is a widespread phenomenon of misinformation publications across social media outlets. To avoid a leery brand reputation, it is highly advised to fact check information before disclosing on social outlets.
DO use stories to communicate company values
Social media allows organisations to create and tell stories that frame connections with their consumers. They are an extremely useful tool to create a brand story that communicates a companies core values. A good story captivates a moment and hold viewers’ attention even afters it’s over. Effective brand storytelling conveys the company’s goals. Think about whether it’s to boost customer sales or future expansions for your company and build a brand story that encapsulates such notions in a way that connects with the audience.
If your looking for more guidance with your Social Media, get in contact with one of our amazing Marketing Coordinators!