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The B Team

Hello, Sir Richard Branson (yes we are OK with a shameless name drop)

Mint was asked to launch Sir Richard Branson’s The B Team to Australasia. We planned and managed the launch event, invited the who’s-who in the Australian corporate world and managed all PR engagements for The B Team. We have since been invited many more times to work with The B Team on further events, communication strategy, press and media liaison.

Strategy

Launched The B Team Australasia
Plan and host the launch event
Gain targeted media for the team

Design

Design of invitation

Content

Brief and coordinate Sir Richard Branson
Write and edit press release
Communications