We are the story makers and result creators

Serco

This is about changing real people's lives

This is about changing real people’s lives.

As incumbent operator tendering for the Acacia Prison contract, Serco wanted to demonstrate its commitment to evolving and increasing prisoner program delivery to achieve long term welfare and rehabilitation. Mint was brought in to refresh the entire operating model relating to prisoner programs and wraparound services. With real people in mind we streamlined and re-imagined the model using a bold, more accessible look, with a younger, conversational tone of voice.

Strategy

Key messaging

Design

Branding graphics

Content

Editing