We are the story makers and result creators

New Grafton Correctional Centre

CLIENT

Serco

CONSORTIUM

NorthernPathways: Macquarie Capital, Serco, John Holland, John Laing

PROJECT VALUE

$902 million

Just as Grafton is famous for its Jacaranda trees, our branding of the New Grafton Correctional Centre (now Clarence Correctional Centre) captured this community essence, while reflecting the various cohorts and deep Indigenous ties to country.

Beyond our all-encompassing scope of bid strategy, management, editing and design, Mint crafted a brand narrative to explain the unique ‘responsible inmate’ operating philosophy inherent to the overall solution and embedded in our design response, developed a website for social procurement engagement and produced the state presentation, coaching the team in securing this winning bid.

WE WERE INVOLVED WITH

Bid management, print production and collation
Templates and tools
Strategy and writing workshops facilitation
Branding and key messaging
Graphic design and desktop publishing
Writing, editing and proofing
Executive summary and presentation design and coaching

Grafton Correctional Centre