We are the story makers and result creators

New Perth Stadium


Multiplex (formerly Brookfield Multiplex)


Westadium: Multiplex, John Laing, Brookfield Johnson Controls and Brookfield Financial


$1.1 billion

We love this project as much as the fans! As appreciative crowds continue to enjoy this highly awarded venue, the resonance of the ‘fans first’ branding echoes alongside the raucous cheers.

Tapping into the emotions that this facility would evoke, whether a die-hard ‘baggy-green’ supporter or a war-painted AFL fan, our bid strategy, messaging, editing and graphic design captured hearts and minds, further reflected in the stunning architecture and functional design and operations.

Accommodating 60,000 seats and a fans-first approach in design and technology, this world-class multipurpose venue was voted the most beautiful sports facility in the world in the Prix Versailles 2019 international architecture awards.


Bid management, strategy and production
Tools and templates
Writing workshops, key messaging and theming
Photography and flythrough direction
Design and branding, including an updated logo
Reviews, editing and proofing