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Goalball NSW

Goalball NSW

Mint Marketing completed a rebrand for NSW Goalball — an exciting team sport organisation played competitively by athletes with vision impairment. In the rebrand, we sought to represent the fun and inclusive nature of Goalball in a modern way. We redesigned the logo, player’s manual, tone of voice, social media strategy, participation certificate and brand guidelines to represent the distinctive goalball and the motion of the lines moving in a similar direction represent the hands of the players coming together around the ball. 

Strategy

Brand rationale
Social Media Strategy

Design

Logo Design
Social media template design

Content

Playing Manual
Participation Certificate
Tone of Voice Document
Brand Guidelines