Mint was privileged to work with female leaders from around the world to bring the Global Summit of Women to Sydney in 2018. As a member of the Media and Social Committee, Mint created branding specifically for the Australian market with the aim to attract 300-plus local delegates. As a pre-cursor to the summit, we helped organise the Legacies of Women Forum at The Women’s College at Sydney Uni.
With delegate numbers failing to reach targets just a month prior to the event, Mint compiled a 30-day social media calendar, including all content, and worked with the rest of the committee to engage media and networks. The result was an oversubscription and the opening night of the summit trended #1 on Twitter for four hours running.