We are the story makers and result creators

Western Cancer Centre

We Can

We were invited to brand the Blacktown Mt Druitt Hospitals’ new Cancer Centre. Key stakeholders, including the Mayor and General Manager of Blacktown Council, hospital CEO, staff and patient representatives and local business owners, attended a workshop through which we distilled the brand essence and used this to create a new brand mark for the centre. A follow up presentation received instant approval for our fresh brand concept and strategic messaging, leading us to roll this out the corporate stationary, building signage and branding further touchpoints.

Strategy

Stakeholder workshop facilitation
Naming
Strategic messaging

Design

Brand creation
Corporate stationery

Rollout

Building signage